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The software program to optimise your marketing approach!! As with Marian Burk Wood’s marketing book, a supporting software program is also available for Operational Marketing. Whereas Wood’s book The Marketing Plan and her MarketingPlanPro software focus primarily on strategic aspects, Operational Marketing and accompanying software are aimed at putting a marketing plan into practice.

The software application was developed to facilitate the carrying out of the textbook assignments. An extensive help system supports users in doing the assignments. Much of the supporting text is taken directly from the textbook. Once all the assignments have been completed, the user will have drawn up a blueprint for an effective market approach plan, which can then be saved in MS word using a fixed template, making it possible to add additional text as needed.

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Operationele Marketing: het 7-stappenplan voor marktbewerking