About Michiel van Mens

“Organizing one’s market approach as an assembly line process” is the motto of Michiel van Mens. Years of research and experience have taught Mike that this truly is the most effective way for businesses to grow. “You could have an absolutely fabulous product, but if your market approach is inadequate, you won’t be able to sell it. So obviously you need to formulate an effective marketing plan.” His books and inspiring vision have made him much sought-after for lectures, workshops, and training sessions. Mike does not shy away from confrontation. Rather, he talks and advises – on marketing and developing an effective market approach – from a different perspective, which is precisely why so many people find him to be so inspiring. And he does so with a single goal in mind: “In the end, only one thing matters, and that is to make money. The rest is irrelevant.”

Michiel’s most recent book, Operational Marketing; a proces approach, describes an innovative and inspirational approach to marketing in a step-by-step fashion. As a management consultant, Mike is intimately familiar with the problems and realities of life on the shop floor. He therefore does not offer empty slogans or one-liners, but rather a well-thought-out and complete methodology that lets you achieve effective results. Don’t expect boardroom consultancy from Mike, but an involved approach that entails keeping both feet firmly on the shop floor. Michiel’s primary goal is to challenge and stimulate others. According to the Operational Marketing; a proces approach philosophy, asking the right questions is more effective than giving the right answer. This book does exactly that; it asks you questions that enable you to master this unique, practical and proven approach.

"The Client Factory makes it perfectly clear which steps of the market approach can be optimized - and why!"
Edwin Baints (Marketing, AEGON)


Operationele marketing; the 7 steps approach


download (first two chapters in english)

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